Don't be fooled by the "S" label — the iPhone XS and iPhone XS Max are the best and most powerful iPhones Apple's ever made.
Both phones are Apple’s best combination of hardware and software. And they’re virtually identical, save for screen size and battery life.
I have no doubts the iPhone XS Max’s massive 6.5-inch OLED display will be the one everybody wants, but both it and the smaller iPhone XS have feature upgrades, like an all-new camera system that takes better photos than even the best Android phones. Those shouldn’t be overlooked because they’re mere internal improvements.